Independent design consulting · Based in Delhi
8+ years of senior design leadership at a Fortune 500 e-commerce company — shipping at the scale where small design decisions become large revenue outcomes. Now available as a fractional Head of Design for Indian D2C and marketplace brands, with AI agents built into the workflow.
Years designing for e-commerce at Fortune 500 scale
Product detail pages designed for Flipkart & Amazon
Ad banners created for Flipkart & Amazon campaigns
Largest marketplaces in India — worked across both
Point of view
After 8+ years designing at marketplace scale — over 1,000 product detail pages and 2,000 ad banners for Flipkart and Amazon — one pattern is painfully clear: most Indian D2C brands don't have a design problem. They have a conversion problem that happens to look like a design problem. The homepage isn't why customers leave. The third checkout step is.
Founders hire agencies to make things prettier. They should be hiring someone who's seen what actually converts — at the scale where Flipkart and Amazon have already A/B-tested most of the answers. Prettier without converting is expensive decoration.
We bring design judgement calibrated by marketplace-scale experience, paired with AI agents that accelerate the research — so founders get the depth of a senior operator at the speed the work actually needs.
Engagements
A focused 60-minute strategic session. Founders bring us a specific decision — a redesign brief, a hiring call, a launch review — and walk away with a clear recommendation. The best way to begin working together.
A focused 3-week engagement to prepare your next launch — new product, new category, or major seasonal push. We direct the strategy and review your team's execution, so you ship a launch that actually converts.
A part-time Head of Design for your company. We set direction, review your team's work, unblock strategic decisions, and coach in-house designers. For brands that need senior design judgement without the cost of a full-time hire.
We direct and review creative — we don't execute pixels. If you need hands-on Figma work, logo design, or brand identity, we're happy to recommend two or three Indian studios we trust.
Method
Every engagement runs through the same four-stage lens — Awareness, Interest, Purchase, Loyalty. Senior human judgement leads the thinking. AI agents accelerate the research — scraping category leaders, benchmarking competitor PDPs, surfacing patterns across thousands of data points — so the strategic work lands in days, not weeks.
Meta and Google ad creative, landing page match, mobile load performance, first-impression trust signals. Most brands over-invest in ad spend and under-invest in the seconds after a click.
Category architecture, PDP clarity, product photography hierarchy, social proof placement, FAQ friction. The Indian shopper hesitates earlier than the US shopper. Design should anticipate it.
Cart UX, checkout step architecture, COD vs prepaid nudges, address form friction, payment method coverage. This is where 70% of conversion revenue is won or lost.
Post-purchase experience, order tracking UX, returns clarity, email and WhatsApp touchpoints, repeat-purchase surface design. The second purchase costs a fraction of the first — if the design earns it.
AI in the workflow
We use purpose-built AI agents throughout the engagement — for competitor PDP scraping, pattern analysis across thousands of reviews, category benchmarking, and first-draft research synthesis. The agents accelerate the unglamorous work. The judgement, the recommendations, and the conversations stay human.
It is the difference between four weeks of manual research and four days of augmented research — with the same senior person doing the actual thinking.
Get in touch
We work with a limited number of brands each quarter. The assistant on the right runs a short conversation to understand your situation. If we're a good match, you'll be routed to the right engagement.
Ask Nodra
Helping screen new enquiries · ~3 minutes
Prefer email? Write directly to nodradesign@gmail.com.